Facebook best practice UNDER CONSTRUCTION

πŸ“ Post Length: Posts of 100 characters or less, perform 66% better! Be concise.

πŸ”† Regularity: 1 - 2 posts a day (more than 2, and FB penalises the page and hides content)

⏰ Timing: 7-8am (commute), 1-2pm (lunch), 5-6pm (commute), 8pm (evening)

πŸ“† Scheduling: 1 - 2 posts a day (more than 2, and FB penalises the page and hides content)

πŸ‘¨β€πŸ‘¨β€πŸ‘§β€πŸ‘§ Target Audiences: Decide who you are posting too, before you begin. Is the topic for:

Disinterested, Sympathetic, Engaged, Advocate, Activist

A specific age group, or location

🎯 Aim: What do you want the reader to think, feel and do?

πŸ“ Creative content: Best content: Videos (42%) Links (25%) Shared Videos (19%) Photos (14%)

Many beautiful XR photos/ films are stored in our archives or provided by our talented creators. Always provide credit, ask the creator if they want to be tagged.

Optimal size for pictures
  • Sharing images: 1,200 x 628 pixels
  • Sharing links with an image: 1,200 x 628 pixels
  • Sharing Stories: 1,080 x 1,920 pixels
  • Events: 1920 x 1005 pixels
πŸ“ Written content: Use the limited space for information, quotes, brief descriptions.

Try to use a call to action ΒΎ of the time: sign up, follow link, answer.

πŸ“ What to cover: Use the current media strategy each day, aim to support its Key Goals :

Events and actions | News or articles | Rebel Stories | #HumansOfXR | How people can get involved | Fundraising | Demands | Principles | Values | Aims | Visions | Positive stories | Facts | Local News

πŸ“ Movement of Actively seek relatable, shared news from partners and similar groups.

Movements: Use their @ tags,to build relationships with partners.

βœ… Tips: Keep it simple. Avoid jargon. Write authentically, like a fellow human.

The first 3 lines are imperative - include Call To Action there

The rest of the text disappears until readers click β€˜β€™more…’’

πŸ“ˆ Analytics: Important metrics are primarily engagement, impressions and reach. Referrals and conversions relate mainly to website clicks, and tracking coding needs to link to the website. <link to suggested data capture>

πŸ—£Reactive: coming soon

Info from XR Global: (still needs to be edited to fit the format of this page)
From the FB team's point of view, something EXTREMELY helpful would be if they make their videos available for cross posting. This is a request we always really beg teams to do, because it allows the videos to appear for FB in creator studio (which we look at daily for new videos from other pages, all in one place)
Would you mind passing on this invite to establish a cross posting relationship so that videos can be made available immediately to the global fb team?
An admin of that page needs to action it on a computer (not phone):
https://www.facebook.com/ExtinctionRebellionNL/settings/?tab=video_crossposting&ref=vcp&partner_id=239675493315233
Then they go to www.facebook.com/creatorstudio, under content library, posts, published, select videos, choose the video they want to make available to us, then edit post, and under distribution put a check mark next to the XR global page, and voila, it will magically appear for us under Videos You Can Crosspost. They do this for each live video (and for each uploaded, in the last step before publishing or scheduling, the distribution option is available).
In this way video will reach even more people.
If they go into that section, they will also see that XR Global can make our videos available to them (and they can decide if to use or not).

28 min

-- PumMedia - 18 May 2020

This topic: Main > WebHome > OrgCircles > OrgCircleMediaComms > MediaSocialMedia > FacebookBestPractices
Topic revision: 05 Sep 2020, PumMedia
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