Instagram best practice (Under construction)

📏 Post Length: any stats/ research to prove best practice?

🔆 Regularity: 1 - 2 posts a day, up to 5+ Stories a day.

⏰ Timing: 7-8am (commute), 1-2pm (lunch), 5-6pm (commute), 6pm (evening)

📆 Scheduling: 1 post a day minimum

👨‍👨‍👧‍👧 Target Audiences: Decide who you are posting too, before you begin. Is the topic for:

Disinterested, Sympathetic, Engaged, Advocate, Activist

A specific age group, or location

🎯 Aim: What do you want the reader to think, feel and do?

📝 Creative content:

Video's: Instagram Business supports bitrates up to 5 Mbps

Optimal size for pictures

• Sharing square images: 1,080 x 1,080 pixels
• Sharing horizontal images: 1,080 x 566 pixels
• Sharing vertical images: 1,080 x 1,350 pixels
• Sharing Stories: 1,080 x 1,920 pixels

📝 Written content: Write authentically, from XR as a we. Tell a story. Don’t use jargon

Try to use a call to action ¾ of the time: sign up, follow link, answer.

For a new paragraph → ENTER, type a fullstop on each blank line.

📝 What to post: Use the current strategy. Each day, aim to support its Key Goals :

Events and actions | News or articles | Rebel Stories | #HumansOfXR | How people can get involved | Fundraising | Demands | Principles | Values | Aims | Visions | Positive stories | Facts | Local News

✅ Tips: Keep it simple. Avoid jargon/any complex unnecessary complex language. Write authentically, like a fellow human.

You can write a lot of text, but be sure to edit the format for readability.

📝 Movement of Actively seek relatable, shared news from partners and similar groups.

Movements: Use their @ tags,to build relationships with partners.

📈 Analytics: Important metrics are primarily engagement, impressions and reach. Referrals and conversions relate mainly to website clicks, and tracking coding needs to link to the website. <link to suggested data capture>

🗣Reactive: coming soon

-- PumMedia - 18 May 2020