Twitter best practice - UNDER CONSTRUCTION, text below is from the UK

📏 Post Length: Tweets under <100 characters perform 17% better.

Medium tweets (71-100 characters) are retweeted more.

🔆 Regularity: Unlimited, the more you post, the more engagement.

⏰ Timing: 7-8am (commute), 1-2pm (lunch), 5-6pm (commute), 8pm (evening)

📆 Scheduling: 2 - 4 tweets a day

👨‍👨‍👧‍👧 Target Audiences: Decide who you are posting too, before you begin. Is the topic for:

Disinterested, Sympathetic, Engaged, Advocate, Activist

A specific age group, or location .

🎯 Aim: What do you want the reader to think, feel and do?

Use open questions to the audience, and Twitter polls to listen.

📝 Creative content: People are 3 times as likely to engage with photo/ video.

Many beautiful XR photos/ films are stored in our archives or provided by our talented creators. Always provide credit, ask the creator if they want to be tagged.

Max 512 MB for videos, geen .mov bestanden, alleen mpeg Twitter supports up to 1280 pixels wide.

Optimal size for images:

• Sharing a single image: 1,200 x 675 pixels
• Sharing multiple images: 1,200 x 675 pixels
• Sharing links with an image: 800 x 418 pixels

📝 Written content: Use the limited space for information, quotes, brief descriptions.

Try to use a call to action ¾ of the time: sign up, follow link, answer.

📝 What to post: Use the current media strategy each day, aim to support its Key Goals :

Check out the Lists, and find relevant voices and news.

Events and actions | News or articles | Rebel Stories | #HumansOfXR | How people can get involved | Fundraising | Demands | Principles | Values | Aims | Visions | Positive stories | Facts | Local News

📝 Movement of Actively seek relatable, shared news from partners and similar groups.

Movements: Use their @ tags,to build relationships with partners.

✅ Tips: Keep it simple. Avoid jargon. Write authentically, like a fellow human.

Retweet!! If anyone reputable and supportive mentioned us.

📈 Analytics: Important metrics are primarily engagement, impressions and reach. Referrals and conversions relate mainly to website clicks, and tracking coding needs to link to the website.

🗣Reactive: coming soon

-- PumMedia - 18 May 2020