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Tips from a Journalist for writing a Press Release
- What form do you use when you send an invitation and keep it personal, She/the rebels: is easy to take over for media, general press release
- Maximum length: A4 font 11. Shorter is usually better.
- Shortcuts, bold words (in icc vb). Make it easy to read! Contact with Journalists
- Important things bolding, date place etc
- Oh, yeah, yeah.
- Overreact in your numbers of presence (everyone does it)
- Title must be juicy, humor, weird. Gotta get the attention right away, so the reporter clicks. So not: XR holds that-in. But: Falling dead for the climate
- Whoever what where when why how - focus on the action in first paragraph. In a few sentences, no longer!
- What we want in second paragraph**
- Spokesperson quote in second paragraph**: It's an organization with people. Picture of spokesperson in action preferably
Language
- Short sentences, no sentences in sentences.
- Avoid jargon - as it becomes: Climate death is what they call a die-in and happens in these countries. It's like writing it for the barber.
- Links to news articles and photos, no quotes from other messages. But external links to articles that explain something can work well.
- Open link in other tab! Otherwise, you lose the reporter.
- Info about xr last paragraph can be replaced by a link to website
- Pictures: with a footnote . . . . . . . . . . . . . Very important! Otherwise, images are not used.
When it comes to demands, put them in. So no, we do this because we have demands, but then we explain the demands.
- Links to tweets, livestreams, etc for more content. Use your footage!
- Press release Roger Hallam good example: Serving, Spokesman can be reached between 9- 5
- Can: Call in advance and then send press release with personal introductory phrase. You can call in advance, not afterwards. Let me know one week in advance. If you haven't heard anything a day before, tag or send out a press release
- Journalists tag in social media posts
Exclusivity is important. Call and pulse or someone wants to, and then send to others after publication. For example, news from a new performer during the RWB. Not yet announced but to one media. Important! You can even play the press against each other, but they're already interested.
- In the media on website: best or
- 1 month in advance now press release specific media type of save the date, 2 weeks in advance all media, with more info. Or first exclusive, we have this speaker not yet known, who wants to do interview
- Rtlboulevard, show news, youth news are also target channels not only the famous newspapers