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Important: Social media is constantly moving. What is best practice today can no longer work in half a year. We try to update this information regularly but especially inform the social media circle for the latest guidelines!
Instagram revolves around the image! The accompanying text is less important for instagram. This can possibly be overcome by making 'plates' of the accompanying text.
Instagram has no subtitles using SRT files. To work with subtitles, this can best be burned in the fit.
Currently, instagram prefers reels to traditional horizontal videos
We also make every post a story. Stories with an interactive component (question, poll etc) often work better
Posts are placed with at least 9 relevant hashtags for optimal range.
In case of local groups or communities we tag them or arrange a co-post